Since Barth is said to have a year and a half waiting list, the Club Cards are an excellent way to give celebrities special treatment and to expand his own rep while marketing his multiple tattoo studios where you can get a Starlight Tattoo even if you can't afford Mario Barth himself.
In addition, Barth used the opportunity to get celebrities to sign a "custom-made leather embroidered chair that Barth will auction off for CureSearch, Childhood Cancer Foundation", thus working some positive energy into his marketing while giving him a future event to publicize.
There's also supposed to be coverage of Barth at AOL Music but I couldn't find it. I'm not how useful that would be for Mario Barth and I'm not really sure what all this does for AOL Music but Barth obviously knows how to work an event.
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